Wineries
Your tasting room, told your way.
- Every guest hears the story behind each glass
- Guests leave with your wines saved in their phone
- See which wines win people over
The Pour Table · Pilot program open
A sommelier at every table.
An interactive multi-touch table for tasting rooms, wine bars and shops. Your wines, told the way you'd tell them, to every guest at once, in their language.
Why a table
Your best stories don't reach every glass.
- 31%
of US wine drinkers are now Millennials, and many of them don't feel confident picking a bottle.
- 5–12%
of tasting room guests join the wine club. The rest leave without a way to come back.
- 1 host
can only tell the story at one table at a time, and Saturdays are never one table.
Sources: Wine Market Council, 2025, CellarPass, Pulse RevOps
How it works
A visit, from the first touch to the bottle home.
- 01 / 05
Everything about a wine, in their language
Bottle details, pairings, aromas, the vineyard it comes from and more, in multiple languages.
- 02 / 05
They explore, or your team leads
Guests can browse at their own pace, or your staff can guide the tasting the way you want it told.
- 03 / 05
Every glass tells its story
Notes in plain language, what to eat with it, the vineyard it comes from and the people who made it. Told your way.
- 04 / 05
Like having a sommelier at the table
The table presents each wine the way a sommelier in your tasting room would: what to look for in the glass, how to enjoy it and what to try next.
- 05 / 05
Make every visit memorable
Guests play together, like guessing the aroma in their glass. The tasting turns into a visit they remember, and into moments they'll want to post.
What's on the table
Everything a great host would say. At every seat.
Guided flights
Walk guests through your flight glass by glass, with the order and the story you choose.
Your story, your photos
Your vineyard, your winemaker, your history. The table speaks like your team does.
Notes in plain words
No wine vocabulary needed. Aromas, body and pairings anyone can follow.
Multiple languages
Guests switch languages with one tap, and the whole table follows.
From six wines to 2,000
A short flight or a full shop catalog, searchable by mood, meal or price.
A nudge to buy
Every visit should end with a bottle.
As guests explore and taste, the table nudges them to take a favorite home, while the glass is still in their hand. Friendly, well-timed, never pushy.
1+
bottle per visit. That's the goal the table works toward, at every seat.
QR take-home
The tasting goes home with them. So do you.
One scan at the table saves everything they tasted in the Pour app. From then on you have a direct line to that guest, long after they've walked out the door.
They scan, the tasting is theirs
The wines they tried, the notes and your story, saved on their phone in the Pour app.
You keep an open channel
Every scan is a guest you can reach again: a new release, an event, a bottle back in stock.
A nudge at the right moment
Send a friendly reminder of the wine they loved, and give them a reason to come back or reorder.
Sample data
Pour
PourSaved from your tasting
- Estate Pinot Noir 2022
- Rosé of Grenache 2024
- Reserve Chardonnay 2021
- Old Vine Zinfandel 2020
Message from the winerynow
The Estate Pinot Noir 2022 you loved is back in stock. Want us to hold a bottle for you?
The dashboard
See what guests open, ask about and take home.
Every touch on the table becomes something you can use: which wines get attention, what people are looking for, and which visits turn into bottles.
- Most-opened wines, by day and by hour
- The questions guests actually ask
- QR scans and what came after
Sample data
Most opened this week
- Estate Pinot Noir 2022148
- Rosé of Grenache 2024121
- Reserve Chardonnay 202196
- Old Vine Zinfandel 202074
Top questions
- “Something light for a hot day”42
- “What goes with steak?”35
- “A bottle as a gift”28
- “Not too sweet”19
QR scans
168
Built for your place
One table, three kinds of rooms.
Wine bars
A by-the-glass list people actually explore.
- Guests find a glass they'll love without waiting for staff
- Suggest the next glass, or the bottle
- Built for flights and tasting nights
Shops
Your whole catalog, searchable in plain words.
- "Bubbles under $25" finds the bottle on your shelf
- Helps shoppers choose when the team is busy
- Know what people look for and what you're missing
Setup
We set it up. You keep it yours.
- 1
Send us what you have
Your wine list, tech sheets, photos and the stories your team tells.
- 2
We build your table
We write and design every wine's page, translate it, and bring the table to you.
- 3
Change anything, anytime
New vintage, new flight, new photos: edit it from the dashboard whenever you want.
Pilot program
Be one of the first rooms with a Pour Table.
We're starting with a small group of wineries, wine bars and shops. Try the table with your guests, free for a set period, and see what it does for your room. Keep it afterward and you get a lifetime discount for being an early adopter.
I'm interestedLimited spots
What's included
- The Pour Table in your space, free for the pilot period
- Setup and all your wine content, done for you
- Translations into multiple languages
- The dashboard, with your pilot's analytics: table usage, interest in each wine and more
- Support from our team
- A lifetime discount if you keep the table
What we ask
- Honest feedback on what works and what doesn't
- Short check-ins during the pilot
- Permission to learn from how guests use it
FAQ
Questions owners ask us.
Where does the table go?
Anywhere guests sit or stand, as long as it's indoors and away from direct sun, which washes out any screen. We check the space with you before it arrives.
What does it need to run?
A power outlet and a Wi-Fi connection, which keeps your wines and the dashboard up to date.
Which languages does it speak?
English and Spanish for now, with more on the way. We translate your content, and you can review every word.
Who updates the wines?
We build everything at the start. After that you can edit wines, flights and photos yourself from the dashboard, or ask us to.
Who owns the data?
You do. We use it to run your dashboard and improve the table, and we never sell it.
What does the pilot cost?
Nothing. The pilot is free for a set period. It includes the table, the setup and your wine content, and you get analytics back: how guests used the table and which wines interested them most.
What happens when the pilot ends?
You decide whether you want a Pour Table, with no obligation. If you keep it, you get a lifetime discount for being an early adopter.
I'm interested, what's next?
Request a demo through our form and pick one of your wines. On the demo, we show you how that wine looks on the table. If you like what you see, we set a date for your pilot. When it ends, you decide whether to get a table.
Request a demoLet's put your wines on the table.
Tell us about your place and pick a wine. We'll bring it to life for your demo.